Welcome! I'm Estie.

I’m a brand and product strategist with a background in art direction, with a strong instinct for uncovering human tensions and shaping them into stories that move people — and business. My experience spans CPG, QSR, technology, payment processing, OTC, and pharmaceutical brands, often working in complex categories where clarity really matters.

At my core, I’m endlessly curious, a natural connector, and someone who doesn’t quit. I’ve been that way for as long as I can remember.

One of my nursery teachers captured it best:

“Estie is our outspoken, self-assured, big little sister with an answer for everything and many self-explanatory facial expressions. She’s a popular girlfriend, loves hosting parties, and persistently tries to win every game of musical chairs.”

Some things never change.

Outside of work, I’m usually popping into local art exhibits, checking out funky new restaurants, volunteering with community-led initiatives, or trying something new. I also write a bit, about culture, creativity, and human behavior in Divergent Thoughts.

Feel free to download my resume here to learn more, or reach out directly at stwassner@gmail.com.